Concord Companies
Building one cohesive brand for a multifaceted real estate company
Client: Concord Companies
Industry: Commercial Real Estate
Services: Brand Identity, Brand Guidelines, Marketing Collateral, Environmental Graphics, Website Assets, Art Direction
Concord Companies is a full-service commercial real estate firm with experience spanning development, acquisitions, brokerage, property management, and construction management.
With a growing portfolio, multiple service lines and properties across the Southeast, Concord needed a brand system capable of communicating both the scale of its experience and the individual character of its projects.
The Challenge
Concord’s work reaches a wide range of audiences—from investors and development partners to tenants, buyers, and community stakeholders. Each audience needs different information, but every interaction should still feel unmistakably Concord.
The challenge was to bring those touchpoints together: corporate messaging, property marketing, development presentations, leasing materials, signage, digital content and photography all needed to work as one recognizable brand.
The Approach
Duck Creative Co. developed a flexible visual system grounded in professionalism, clarity and longevity.
A refined palette of blue and gray established a confident, understated foundation. Avenir and Times New Roman paired modern clarity with a more traditional editorial character—an appropriate balance for a forward-looking company backed by decades of real estate experience.
Clear standards for logos, typography, color, imagery, and application gave Concord a practical framework its team could use across both corporate and property-level communications.
Supporting a Significant Portfolio
The finished system gives Concord a unified way to present a substantial body of work that includes:
More than $450 million in developed or acquired real estate
More than 220 current tenants
Approximately 2.1 million square feet under management
More than 72 years of combined leadership experience
$100 million in private capital raised
$40 million in reported 2023 transaction volume
Featured projects include The District at Eastover, Guaranty Bank’s Ridgeland headquarters, Crawford Farms, the Monsanto/Bayer research facility, and the historic Electric 308 Building.
The Result
What began as a collection of individual assets became a cohesive marketing ecosystem.
Concord now has a visual foundation that can move comfortably from a corporate presentation to a property brochure, a leasing sign, a print advertisement, or a website—without losing consistency. The system makes a complex organization easier to understand while giving its team room to grow, add properties and tell new stories.
The result is a brand that feels established but current, polished but approachable, and equipped to represent the scale and ambition of Concord’s work.
Project Summary
A unified identity for development, investment and everything in between.
Duck Creative Co. helped Concord Companies turn a wide-ranging portfolio into a clear, consistent brand experience—one designed to build recognition across properties, platforms and audiences.
