Cathead Distillery

Photography & Creative Direction

For the Hoodoo Espresso ready-to-pour cocktail, the focus shifted from documenting the brand to building a distinct visual world around the product. The imagery combines product-forward compositions with styled details to create a cohesive set of assets designed for brand and marketing use.

A look inside the Cathead Distillery, focused on the people, process, and details that give the space its character. The goal was to create a collection of brand imagery that felt authentic to the environment while giving Cathead versatile photography for marketing and digital content.